Block printing. A textile legacy that is 3000 years old and is quintessitially Indian. A sensibility provided to the world by India. At Andamen, we wanted to bring a new perspective to block printing – one that resonates our ethos of contemporary Indian heritage in a luxury experience.
365 Days, 20 Karkhanas, 3 Regions later, we are so proud to present to you a revolution in block printed shirts for men.
International Colour Fastness
4 on 5 on the International Grey Scale
Simply put, we set a goal to ensure that Andamen block prints can be worn again and again without losing their brilliance. We rethought the very dyes used in printing a block design. After several trials, and months of prototyping, we found the solution in colour fast, environment friendly, water based pigment dyes. Each Andamen block print shirt is durable, eco-friendly, AZO free and free from REACH certified chemicals.
We spent months finding a karkhana that shared our vision of design. Traditional block print artisans hold centuries old designs very close to their heart – they don’t change a single pattern over generations. And there we were, asking them to create motifs and colours that were completely fresh.
Soft, Luxurious, Exceptional Finishing
Our block printed shirts had to be made in the finest fabrics. We had to reduce fabric density, change the weave structure and ensure the correct finishing was achieved by the mill so that our karkhana would be able to handle this fabric. The result: Indian block printing on an egyptian giza cloth. Soft. Lustrous. Rich.
- Siddharth Suri, Founder, Andamen