The music belongs to India. Andamen was founded with the philosophy of going beyond the expected and standing out in the world of fashion as an Indian luxury brand.
Using the spirit and rhythm of contemporary India, our mission is to deliver world class quality through deliberate and persistent innovation.
The magic of our diverse, imperfect, yet powerful country is so much a part of who we are. We'd like you to feel a bit of that magic every time you're wearing one of our creations.
Our heritage collections are influenced heavily by this culture, phenomenon, tradition and vibe. Here, you can most directly see how India is inspiring some of our most iconic pieces. The origin was 'The Trail of Ganges'. We then dived back into our history to reimagine 'Indus', a 3000 year old civilisation. The voyage continues with 'Stellar', an ode to India's Space Journey.
The Andaman Islands. The part of our motherland that has gone further, to the edge, exploring and discovering, but in its roots, its resolutely Indian.
Our mark, a swimming elephant, is a tribute to 'Rajan', the legendary ocean swimming elephant of the Indian Subcontinent. Remembered lovingly for doing the unusual, defying the expected, enjoying it.
Luxury is not exclusivity. For us, luxury is quality: the finest ingredients made with exemplary precision and utmost care. Luxury is how a product makes you feel. It’s not for just the 1%. We believe it should be affordable.
Where 'Its Ok' (Chalta Hai) is just not okay. We sweat out the details. We check the straightness of a stitch. We freak on a misplaced button. We insist on using some of the world’s finest fabrics, and only work with partners who understand our stance on quality. We don’t settle for ‘ok’. Our job is to satisfy you and we’re only satisfied if you are.
Sid: Economics at St. Stephens. MBA from Wharton Business School. Ex Ernst & Young and Amazon. This young leader is an outdoor and adrenaline junkie, an ardent squash player and a complete world explorer.
Sats: St. Stephens. ISB. National tennis champ. Don’t fall for the innocent look - no one craves a big challenge like she does. With four years of marketing in large MNCs she's finally out there building her own brand.
“We started Andamen to celebrate India. To create an Indian brand that the world would be proud of. The result is a company that passionately crafts exceptional quality, iconic shirts. We hope that you appreciate the craftsmanship and love that goes into creating your Andamen products.”
Sid and Sats