Our Brand

Andamen is us. You and I. Proud of our rich and diverse heritage; liberated and contemporary in styling; great quality that you and I can afford.

Our Philosophy

World class customer service and trust are fundamental to us. Our job is to delight you. And we are fanatic about that.

 
 
 
 

Our Mark:
The Swimming Elephant

Like the flying horse, or the talking tree, it could have been a fable… Except that in the Andaman Islands, it was real. Rajan. The legendary ocean swimming elephant of the Indian subcontinent. Remembered lovingly for doing the unusual, defying the expected, enjoying it. In Rajan we found our perfect inspiration.

Andamen is us. You and I. Proud of our rich and diverse heritage. Liberated and contemporary in styling. Great quality that you and I can afford.

Our Mark:
The Swimming Elephant

Like the flying horse, or the talking tree, it could have been a fable… Except that in the Andaman Islands, it was real. Rajan. The legendary ocean swimming elephant of the Indian subcontinent. Remembered lovingly for doing the unusual, defying the expected, enjoying it. In Rajan we found our perfect inspiration.

 

 

Inspired by the Andaman Islands: the part of us that has gone further, to the edge, exploring and discovering, but in its roots, resolutely Indian. A symbol of eternal duality of current and past, of east and west, of unique and familiar - Andamen is us.

A simple passion drives us - every design should do more than just look good. Each motif, each pattern, like the stones of ancient Varanasi, has a story to tell.

We fret about tiny details. We check the straightness of every stitch. We freak on every misplaced button. We insist on using the world’s finest fabrics, and work with our land’s best craftsmen. Our partners call us fanatics, but they too are the same or we wouldn’t be able to work with them. Each of our shirts has two things in common: passion and excellence. We’ve crafted each one to celebrate its individuality and character, but also have been fanatic about making sure that the range is of a consistently high standard. We don’t settle for ‘ok’. Our job is to satisfy you and we’re only satisfied if you are.

"a brand that

stands for

heritage,

contemporary

styling and the

belief that

fabulous quality

should be

affordable."

Our Team

 

SIDDHARTH SURI
Founder & CEO

Economics at St. Stephens. MBA from Wharton Business School. Ex Ernst & Young and Amazon. Sounds Solid? That’s just the beginning. You know a person is unique when he says his best new year was the one on a glacier camp in Antarctica. An outdoor and adrenaline junkie, passionate photographer, ardent squash player and a complete world explorer, Siddharth is perhaps the best symbolic embodiment of our brand: young, ambitious, discerning, high spirited and fanatic about achieving perfection!

Siddharth’s leading value: Principles over profits

SATVIKA SURI
Co-Founder & CMO

St. Stephens. ISB. National tennis champ. Classical music singer. There’s not much Satvika isn’t exceptional at. Don’t fall for the innocent look - no one craves a big challenge like she does. With four years of marketing experience in large MNCs she is finally out there building her own brand. There is not a question she wont ask, not an option she wont explore. Need we say she’s a fashionista who has serious beef with India non-lovers. No pun intended.

Satvika’s leading value: Passion

 

AMIT KUMAR
Design Engine

How many people pass IIT screening and then decide they dont want IIT? And how many leave a career in the Indian Army to study design? Meet Amit. Our unique engineer cum ex-armyman cum fashion designer. Besides creating truly passionate and meaningful designs, he is one guy who is as warm and caring as he is funny and dependable. No wonder then that there are always many a fair lady hanging around his workspace.

Amit’s leading value: Constant innovation and evolution

ABHAY KUMAR
Web Design Guru

You know a guy imbibes design in his life when he has more versions of hair and beard styles than we have of website designs. 200 websites designed before Andamen. 200 footer designs versioned at Andamen! Abhay is the right brain behind our web and social media designs. What kind of a guy sleeps an average of 4 hours a night? You probably guessed it - the kind of guy that designs an Andamen website.

Abhay’s leading value: Thought without limitations

 

KUMAR GAURAV
Web Ninja

The developer who has made Andamen’s website. Literally faster at calculations than you can pull out a calculator, this Ninja developed 300+ websites before he took on what he calls his biggest challenge. In his second month he also took charge of ordering fabrics and got “codenamed” our “Softwear Developer”. He thrives on Bollywood numbers from an era gone by, and when in mood, you can hear him gleefully hummimg his favorites while cracking some codes online.

Gaurav’s leading value: Thought without limitations

ROHIT SHOKEEN
Merchandise Mastermind

He’s our merchandising mastermind. Seven years of incubation in Li & Fung, JC Penny and Marks & Spencers, this gym fanatic is a sourcing heavyweight. He gave up those multinationals for an Indian startup that wants to make a difference. He now manages the Andamen range and product development process with grit! And with Rohit on board, the Andamen team now boasts of an 8% body fat benchmark.

Rohit’s leading value: Customer centricity

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