Fashion is the second most polluting industry in the world, right behind oil & petroleum. Existing systems of production utilize an incredible amount of already depleting resources. And worst of all, an unbelievable portion of perfectly wearable clothes are discarded each year.
Enter: Rise. A responsible collection made from one of Earth’s friendliest fibres; European linen. By minimizing our impact on Earth while maximizing your wearablity by making each garment built to last, Rise is our significant step forward to a brighter tomorrow.
Choose from core casuals, semi-casuals & for the first time ever, formal linens.
All of this in dozens of new hues including your earthy favourites along with new vibrant hues of summer.
We’re bringing back the same eco-friendly fabric that we all know and love - European linen.
Requires zero manual irrigation, is fully compostable and comes from a no-waste plant.
Three collar options to choose from, ranging from semi-cut aways to small point collars.
We’re also improved the finishing while retaining the softness and have designed it to stay fresh all day long.
Zero Waste Fibre
Zero Manual Irrigation
Softer, More Durable
Grown on the coastal band of Western Europe, this natural fibre is fully compostable, requires zero manual irrigation and comes from a no-waste plant. The oceanic climate and the mineral-rich soil also go a long way in making this one of the best quality linens in the world.
The fibres have a longer staple length compared to their non-Euro counterparts, which results in a yarn that’s not only more durable but also finer, resulting in a softer, more breathable linen.
France, Belarus and Ireland
EUROPEAN FLAX® Standard, STANDARD 100 by OEKO-TEX®
Relaxed workwear, Sunday brunches, beach holidays