We are looking for a specialist growth oriented digital marketing leader with 8-10 years of experience spanning SEM, SMM, SEO, email & push marketing and affiliate marketing. One who is capable and excited about achieving a fashion company’s digital marketing objectives during a high growth & optimization phase. You will work directly with the Founder and lead all aspects of digital marketing and build and manage your team.
Your responsibilities:Develop and achieve the annual digital marketing strategy spanning sales and cost budgets, channel/campaign strategies, improvement opportunities and growth strategies
Perform and lead daily account management of Google & Facebook Ads accounts including the campaign implementation, budget management, performance review, and optimization
Liaise with various teams including Technology, Brand Marketing and Creative to develop and synchronize strategies and optimize implementations based on data insights and business goals
Build additional digital channels including marketplace marketing and push + affiliate marketing in the near term
Lead SEO strategy and implementation and team/ agency management
Improve targeting strategies to achieve drive conversion, retention and ROI
Consistently evaluate emerging technologies and achieve thought leadership
Lead the Digital Marketing and SEO teams and agencies
The role reports into the Founder & CEO
What we’re looking for:8-10 years of experience in digital marketing and SEO
Hands-on knowledge of Google and Facebook Ads manager, email marketing, SEO, affiliate marketing
Experience in executing campaigns, analyzing performance and recommending optimization opportunities
Strategic thinker with the ability to develop growth strategies and channel expansions
Strong analytical skills with proficiency in Google Analytics and Excel
Passion to persevere, achieve and grow
Ability to thrive in an ambiguous and fast changing environment
Self-motivated, collaborative and ability to work independently
CTC: depending on the potential and profile of the candidate.
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